Hot Wheels - Wikipedia
WEBHot Wheels is an American brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. [2] . It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997.
History of Hot Wheels
WEBHot Wheels started offering models based off of 80's economy cars, like the Pontiac Fiero or Dodge Omni 024. In 1985, Hot Wheels first appeared in Kellogg's cereal boxes. In the late 80s, the Blue Card was introduced, which would become the basis of Hot Wheels cars still used today.
Hotwheels
WEBHot Wheels went on to influence car culture and real-world car design by creating toy cars that looked radically different from anything else on the road in 1968. To this day “The Sweet 16” remain among the most valuable and collectible toy vehicles ever made.
Mattel's Hot Wheels History - Where It All Started
WEBElliot Handler invented Hot Wheels as a boys toy just shortly after his wife Ruth Handler has invented the world’s famous girls toy Barbie. Initially, Hot Wheels were considered as “hot rods”, because of their distinctive features such as …
Hot Wheels History: A Look at the Toy Brand's Past and Present ...
WEBDec 24, 2018 · Hot Wheels has come a long way in the past 50 years, along with many of those happy customers who trace the source of their automotive obsession back to their days of racing the 1:64-scale...
Generational Speed: the History of Hot Wheels and Its Racing …
WEBFeb 21, 2024 · The fabled tale goes that in the late 1960s, upon first witnessing the original Hot Wheels prototype zoom across the floor of his office, Mattel co-founder Elliott Handler uncontrollably...
About the Hot Wheels Brand History and Future | Mattel
WEBBORN FROM COMPETITIVE SPIRIT. In 1968, Hot Wheels die-casts were designed to revolutionize toy vehicles by looking cooler and performing better than the competition. More than five decades later, Hot Wheels is now the #1 selling toy in the world.* MORE THAN JUST A TOY.
The Extraordinary History of Hot Wheels - Your AAA Network
WEBJun 8, 2023 · By perfectly merging technical excellence and cultural significance, these toys became an immediate hit. And though Hot Wheels history began more than a half-century ago, those attributes have made the miniature toys …
The backstory of Hot Wheels, the most popular toy 50 years ago
WEBDec 20, 2018 · The original Hot Wheels were designed by a General Motors engineer and an actual rocket scientist, who focused on making better wheels than the ones on Matchbox cars, which had been on...
50 years of Hot Wheels - a history, the cars and the brand
WEBJul 2, 2018 · Hot Wheels was the brainchild of Mattel founder Elliot Handler, whose wife Ruth had, in 1959, created that other mid-century toy icon, Barbie.
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