Still, only a small percentage of TikTok videos are watched this way, according to other testimony. Meta has said that keeping up with rivals has forced it to shift focus away fro

Adam Mosseri says Meta got a reality check when TikTok gained steam.

Over the years, Instagram has seen its fair share of competitors. However, despite the fierce competition in the social media space, Instagram has managed to hold on. But then TikTok came along, and that’s when Instagram doubled down.