When Ritchie Massey made a post on X on transfer deadline day promising free sausage sandwiches if West Bromwich Albion signed Adam Armstrong, he did not expect to be predicting the future. The Oldbury cafe owner's post went viral after the football club's own account reposted his one and added "get the fryer on".

Southampton striker Adam Armstrong will get a chance to strut his stuff in the Championship once again after a lacklustre season in the Premier League, according to reports - with the EFL ratifying a last-gasp loan move to West Bromwich Albion in a deal that will see him feature in the second-tier for the second half of the season.

Albion head coach Tony Mowbray has been mightily impressive with loan recruit Will Lankshear's "Premier League quality" in front of goal.

Southampton striker Adam Armstrong completes his loan move to Championship side West Brom more than 14 hours after the transfer window closed.

What Armstrong can offer West Brom . Armstrong, after all, has a long-standing reputation in the second tier for being a potent finisher of chances, which is evident when examinin

Adam Armstrong has sealed a loan move to West Bromwich Albion for the rest of the season. Saints and the Baggies had to wait until Tuesday morning for the FA and EFL’s decision on whether the transfer would go through.