Apple’s own Black Friday and Cyber Monday event its coming: instead of money off, there's a gift card to spend in store when you buy an iPhone, iPad, Mac or Apple Watch.

Black Friday sales season is in full swing, with just about every major retailer offering some discounts on all kinds of products and gadgets. Even Apple gets in on the festivities, but not in the same way that other retailers do — and it’s just announced what sort of offers we can expect this year.

Most iPhone deals in the U.S. are through carriers and require a trade-in or adding a new line. You can read our best Black Friday iPhone deals roundup for more information. Amazon, iPhone 14: £549 (£50 off, RRP now £599)