Apple's iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.

The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

The $999 iPhone 16 Pro and $1,199 iPhone 16 Pro Max have everything we've come to expect in a year-over-year upgrade. They lack Apple Intelligence at launch but make up for it in other ways.

The iPhone 16 Pro model features a 6.3-inch screen with the Pro Max display going up to 6.9 inches, the largest ever on an iPhone. I have the 6.9-inch 'Desert Titanium' shade of iPhone 16 Pro Max. There is a new action button and Capture Control button too.

The release of a new iPhone is always highly anticipated. This year’s models bring Apple Intelligence, better cameras, a new Camera Control and, most importantly, longer battery life. The iPhone 16 Pro and iPhone 16 Pro Max have larger displays, thinner bezels, an advanced A18 Pro chip and improved thermal management.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

Both the new iPhone 16 range and the Apple Watch Series 10 have been described as merely incremental updates, but in practice there is such a lot more to them, even before Apple Intelligence arrives.