Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

Apple's iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.

Note: We first saw the Apple Watch Ultra 2 hit its lowest price ever on Amazon on September 13, 2024. Shortly after, it went back to full price—but as of September 18, 2024, it is back down to $689, its lowest price ever.

Looking to see how the Apple Watch Series 10 compares with the Series 9? We've tested both generations - this is what we recommend.

Series 10 has the largest display of any Apple Watch to date, even bigger than the first Ultra. With up to 30 percent more screen area than Series 4, 5, and 6, and up to a whopping 75 percent more than Series 3, this is a game-changer for productivity and accessibility.

The Apple Watch Ultra is definitely one of the coolest and most capable smartwatches ever made, even if we’re talking about the first edition. One thing we can say against it, however, is the price, because at $799,

Samsung's Galaxy Watch 7 offers a flat-screen circular display, Samsung's BioActive sensor for estimating body composition, and also lasts longer on a single charge. The cheapest Watch Series 10 costs $399,