JCPenney merges with Sparc Group to form Catalyst Brands, combining six brands and boasting $9 billion in revenue.

JCPenney, a department store chain owned by Simon Property Group (NYSE:SPG) and Brookfield Asset Management (NYSE:BAM), has merged with SPARC Group to form a new company called Catalyst Brands. The joint venture will house SPARC's brands Aéropostale,

The longtime local retailer and Sparc Group announced they have combined to form Catalyst Brands and will cover several brands: Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its exclusive private brands, including Stafford, Arizona and Liz Claiborne.

Sparc was formed in 2016 by Simon, Brookfield and Authentic Brands Group, and fast fashion retailer Shein was brought in as a minority owner in 2023.

JCPenney is combining with the owner of fellow shopping mall staples Aéropostale and Lucky Brand after a merger of two brand portfolios in an all-equity transaction Wednesday.

JCPenney has merged with the owner of several retail brands to create a brand new company. On Jan. 8, JCPenney merged with SPARC Group, the owner of the following companies: Through the merger, JCPenney and SPARC Group created Catalyst Brands.

Retailers are banding together for a massive operation based out of Texas that will see JCPenney merge with the parent company of Forever 21. Known as Catalyst Brands, the new company includes Aéropostale,

The joint venture brings together Sparc Group’s Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney.