Demure, word of the year and TikTok

'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.
Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year
Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.
Very demure, very 2024: Why this TikTok term was declared word of the year by Dictionary.com
(NEXSTAR) — In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year for 2024.
'Demure' named as 2024 word of the year by Dictionary.com
"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word of the Year. The announcement, made Monday on the platform's website, emphasized the deeper significance of the annual selection.
Dictionary.com Has Named Its 2024 Word of the Year
This may have been the year of "Brat summer," but by August another buzzworthy phrase had usurped it in the pop culture lexicon.
Demure named Word of the Year by Dictionary.com after TikTok trend goes viral
Dictionary.com announced "demure" as their Word of the Year on November 25 in a press release, referencing the viral phrase "very mindful, very demure," popularized by TikToker Jools Lebron. The word surpassed other contenders for the title, including 'brainrot,' 'brat,' 'extreme weather,' 'midwest nice,' and 'weird.'
Dictionary.com’s Word of the Year: Can you guess which TikTok trend won?
According to Dictionary.com, there was no significant trend in the usage of the word demure before the TikTok was posted. But by the week of Aug.18, there was almost 14 times more interest in the term. At its peak, ‘demure’ had 200 times more searches on Dictionary.com after the TikTok posted than it did before.
'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory
Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful."
‘Demure’ Is Dictionary.com’s Word of the Year for 2024
The term's popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she described being "very demure, very mindful"
Dictionary.com defines 'demure' as 2024's Word of the Year
The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.
Dictonary.com says this is the 2024 word of the year
Dictonary.com announced its word of the year is demure. Chris Jansing shares more about Jools Lebron, the beauty and TikTok influencer who made the phrase popular.
Dictionary.com Names ‘Demure’ as Its Word of the Year for 2024
Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...
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Why ‘demure’ was named the word of the year by Dictionary.com
Dictionary.com hands out the Word of the Year title to the word that captures “pivotal moments in language and culture.” ...