CHIEFS, PEACOCK and EA Sports

EA’s ‘Madden NFL’ Chief Reveals Purpose of Amazon’s Docuseries About 36-Year Franchise: ‘It’s the Most Complex Sports Game to Make’
Along with its much-promoted Black Friday NFL game, Amazon is serving up a side of holiday sports content this week with new 'Madden NFL' doc.
FIRST-OF-ITS-KIND “EA SPORTS MADDEN NFL CAST” TO STREAM LIVE EXCLUSIVELY ON PEACOCK FOR TEXANS-CHIEFS MATCHUP ON SATURDAY, DEC. 21, AT 1 P.M. ET
EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live Action for a Unique Viewing Experience, Streaming Exclusively on Peacock
Texans' game vs. Chiefs will include 'EA Sports Madden NFL Cast' alternate stream on Peacock
The Houston Texans' next nationally televised game will come with an intriguing viewing alternative. NBC announced Thursday that the Texans' road game against the Kansas City Chiefs on Saturday, Dec.
NBC Sports is Latest to Test NFL ‘Alt-Casts' With EA Sports Madden Game on Peacock
Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC Sports plans to live-stream a match-up between the Houston Texans and Kansas City Chiefs on Saturday,
NBC, Peacock announce EA Sports Madden NFL alt-cast for Texans-Chiefs in Week 16
The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated overlays.
NBC and EA Sports to create Madden-themed NFL simulcast
NBC's live NFL coverage will use EA Sports Madden video game tech and features during Texans v Chiefs on Peacock.
Peacock will stream Madden NFL Cast between Texans and Chiefs on Dec. 21
NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a Dec. 21 matchup between the Houston Texans and Kansas City Chiefs.
NBC Sports Plans Alternate NFL Broadcast Based on ‘Madden’ Video Game Franchise
The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.
Peacock Sets First-Of-Its-Kind Immersive ‘Madden NFL Cast' Live Gaming Stream
This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience. Peacock, EA Sports and Genius Sports will host the Madden NFL Cast during the Houston Texans-Kansas City Chiefs game on Saturday at 12pm ET,
NBC unveils gaming-inspired NFL broadcast for Chiefs-Texans
NBC plans to launch a Madden NFL-inspired alternate broadcast of the Kansas City Chiefs versus Houston Texans game Dec. 21.
NBC Will Produce 'Madden'-Themed Alternate Broadcast of Upcoming Texans-Chiefs Game
If you've ever watched an NFL game and wondered what it would look like through the lens of Madden NFL Football, NBC will soon have the game for you. NBC will produce an alternate broadcast of the Kansas City Chiefs' Dec.
EA Sports VP Talks Madden Ratings, Annual Pressure and Late Coach's Legacy
On Thanksgiving, the NFL remembers the late John Madden. Newsweek spoke with one of the men behind the iconic "Madden" ...
‘Madden’ Is a Sports Gaming Dynasty, But It Almost Wasn’t
He was in the weeds in the meetings, walking the programmers through how to make it as authentic as possible.” Despite being ...
This is the multi-millionaire “King of the Nerds” behind EA Sports: Meet the legend who created ‘Madden NFL’
It’s Thanksgiving and it’s that time of the year when we gather around the table and eat turkey, watch NFL games and remember ...