After Grok took a hard turn toward antisemitic earlier this week, many are probably left wondering how something like that could even happen.

Grok will be available in Tesla vehicles, the company’s CEO Elon Musk announced on his social media platform X on Thursday morning—hours after xAI launched Grok 4, the most recent version of the chatbot that sparked controversy earlier this week after posting in what it called “MechaHitler mode.”

Elon Musk's integrated artificial intelligence chatbot on X, Grok, was calling itself "MechaHitler" on Tuesday. The chatbot later claimed its use of that name, a character from the videogame Wolfenstein,

MechaHitler' & Holocaust Posts Spark Outrage, X Under Fire For Response Grok, the AI chatbot of Elon Musk-owned social media platform X, sparked outrage after seemingly sympathizing with the Nazi Holocaust in Europe carried out by Adolf Hitler.

The Grok debacle isn't just a tech ethics story. It’s a business, legal, and reputational risk story—one that businesses in nearly every industry shouldn’t ignore.

MechaHitler is a fictional cyborg version of Adolf Hitler from the 1992 game Wolfenstein 3D, which gained fame in 90s satire and early internet memes.