Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

The managing director of Jaguar has hit out at what he called "vile hatred and intolerance" after the car company released a ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...

Jaguar is hoping to revitalize a slump in sales with a reimagined new rebrand, but after unveiling its new campaign and logo ...

A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...