Irv Gotti, Murder Inc. Records Founder Who Worked With Ashanti and Ja Rule, Dies at 54
Before launching Murder Inc. in New York City in 1998, Gotti worked as an A&R at Def Jam, where he helped bring DMX, Jay-Z and Ja Rule to the label. Under the moniker DJ Irv, he produced the song “Can I Live” from Jay-Z’s 1996 debut, Reasonable Doubt.
The famed longtime industry exec shaped the careers of Ja Rule and Ashanti and was pivotal in Def Jam’s late-Nineties revival ...
The late exec's Def Jam imprint sparked a run of hit R&B and rap records and catapulted Ja Rule and Ashanti to chart-topping heights.
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