Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.

Automaker Jaguar hasn't been getting much attention in recent years, but boy has that changed in the last few days! Last week, the company announced that it had chucked out its roaring cat design in favor of a Bauhaus-esque minimalist logo that was met by the public with a fair degree of shock.

After Jaguar’s relaunch was engulfed by the biggest social media pile on in automotive history, here’s its first new car: the Type 00. This electric design concept looks so ex