In January the organization released the Hallmark-coded trailer for the made-up movie Falling for Football, and after the Super Bowl win, the Chiefs’ second straight, Hallmark (which is, serendipitously, also based in Kansas City) came a-calling to take what had been a casual social media flirtation to the next level and make things official.

So far, Swift has attended every single Kansas City Chiefs home game of the current NFL season, cheering on Travis Kelce from the comfort of his personal suite in Arrowhead Stadium. However, when it comes to the team's away games, Swift has been noticeably absent from the stands.

Taylor Swift missed Travis Kelce’s away game as the Kansas City Chiefs faced off against the Carolina Panthers. The pop star, 34, was not in attendance at Bank of America Stadium on Sunday, November 24,

Taylor Swift is taking care of her Kansas City Chiefs "family." David Merritt Sr., DB coach since 2019, was happy to receive home-made Pop-Tarts from the pop queen. Taylor Swift baked homemade victory Pop Tarts me!

Merritt, who is in his sixth season as Kansas City’s DBs coach, shared a wholesome post on social media this week in which he thanked Swift for baking him “victory Pop Tarts.