The Grammy Award-winning artist teamed up with the American fashion designer to release a line of special edition Super Bowl LIX shirts, shorts, and tees

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.

Below, here’s what you need to know this month, from Kendrick Lamar and Willy Chavarria’s Super Bowl collection to J.Crew’s lingerie capsule with Araks and Louis Vuitton’s blast-from-the-past collaboration with Takashi Murakami.

Lamar and Chavarria have kept the lineup fairly simple and straightforward: right now it spans a T-shirt, shorts, a hoodie, and a varsity jacket, with a boxy football jersey to co

Kendrick Lamar ’s performance this year promises to be no different. Today, the rapper has announced that he’s teamed up with designer Willy Chavarria on a limited collection to commemorate the event—perhaps a hint of what’s to come?

Super Bowl merch collection created in collaboration with designer Willy Chavarria includes tees, hoodies, and a $750 satin jacket.

Rapper Kendrick Lamar has announced a new collaboration with one of the hottest fashion designers of the season. Fresno-born designer Willy Chavarria has unveiled the designs for his new collection celebrating Lamar’s Super Bowl LIX halftime performance.