Ad hoc analysis is a business intelligence (BI) process designed to answer a specific business question by using company data from various sources. A report helps stakeholders assess an event and ...

NEW YORK, March 18, 2025 /PRNewswire/ -- The Video Advertising Bureau (VAB) released Bigger, Bolder & More Ad-Supported: 25 Streaming Trends That Are Impacting Marketing Plans in 2025. A follow-up to ...

A year after it stopped advertising on social media platforms, Starbucks Corp. was the leader among 25 QSR brands in social media ad spending and ad engagement in an analysis of some 4,800 paid social ...

Editor's Note: Citing that its analysis was based on dated data that "did not properly reflect the current situation regarding ad fraud," the ANA has killed a link to it and that now dead link has ...

Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS). If you are running digital ads on Twitter, Amazon or Google, you are ...

Ad-supported streaming services are showing more commercials per hour amid a profit push in Hollywood.

Even before major brands like Apple, Disney and IBM paused their ad spending on X in the wake of Elon Musk’s endorsement of an antisemitic post, the company formerly known as Twitter had seen its ...

Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...