AI-Powered Brand Safety: The Proactive Standard For Digital Advertising Integrity

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...
MediaPost

Roku Expands Deal With FreeWheel For Ad Inventory Availability

In a major advertising streaming partnership agreement, streaming distribution platform Roku is expanding its deal with Comcast's ad-technology FreeWheel platform to make Roku’s ad inventory -- ...
Hosted on MSN

NBCUniversal Says Super Bowl Ad Inventory And 90% Of All NFL Spots Are Sold Out

Ahead of Thursday’s kickoff of Season 20 of Sunday Night Football, NBCUniversal says ad inventory for next February’s Super Bowl and 90% of all NFL spots are already sold out. Ad revenue for all ...
Awful Announcing

ESPN sells out NCAA Women’s Tournament ad inventory

March is obviously a huge month for college sports, with the men’s and women’s basketball tournaments set to begin. Well in advance of the start date, ESPN and Disney announced today that they’ve ...
adexchanger

How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory

TV ad supply is disappearing. By 2027, US television (linear and streaming combined) could lose up to a quarter of its ad volume, industry analyst Brian Wieser predicted in October. GroupM, Wieser ...