Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), a customer engagement platform that powers interactions between consumers and the brands they love, announced today that it has achieved the Amazon Web ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

Great campaigns, like great wine, are never the result of a single ingredient or effort—they emerge when all elements work ...

During its Upfronts presentation on Wednesday, Netflix revealed that it's rolling out its advertising technology platform just a year and a half after venturing into the ads realm. The announcement ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

The judge agreed Google "willfully engaged" in "anticompetitive acts." A federal judge has ruled that Alphabet's Google Google illegally monopolized key segments of the online advertising technology ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...

Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...

A federal court today found that Google LLC maintains an illegal monopoly in the advertising technology market. The decision comes less than a year after a similar antitrust ruling against the ...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has achieved the Amazon Web Services (AWS) Advertising and Marketing ...