While it’s still too early to assess the repercussions of the Association of National Advertisers’ (ANA) media transparency report issued Tuesday, industry analysts expect the dynamics between ...

As more advertising dollars pour into digital — and into agency trading desks — the exchange model’s momentum is likely to continue, no matter what level of integration comes from the merger of ...

IRVINE, Calif.--(BUSINESS WIRE)--Sabal Capital Holdings Company, LLC, a financial services firm specializing in commercial real estate investment, today announced it has launched SCH Trading, LLC, a ...

Today, New York-based bitcoin exchange itBit announced that it had launched its Global OTC Agency Trading Desk. This agency offers over-the-counter trades between large investors and is targeted ...

Principal vs. agency trading refers to two different ways financial institutions execute trades on behalf of clients or themselves. In principal trading, the firm buys or sells securities for its own ...

This column is re-published from one of Brian Wieser's Pivotal Research Group research notes to Wall Street investors. At most agency holding companies’ media divisions, when programmatic buying ...

So we all know that an agency tracing desk is a place where agencies centralize their programmatic buying, right? Well, not according to the CEO of Xaxis, WPP's programmatic media operation. According ...

Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many advertisers will choose transparency if it costs them 10% more?’ The ...