Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

The 18-team Big Ten Conference is home to some of the biggest and most historic brands in football, basketball or otherwise in college athletics. Founded in 1896 with original members Wisconsin, ...

Decades before the Toronto Blue Jays began play, the Phillies flirted with changing their nickname to the Blue Jays: They never actually did it, but long-time Phillies' PR director Larry Shenk ...

Cracker Barrel's new logo isn't quite getting a stamp of approval from some customers. The nationwide restaurant chain and country store, which is known for its comfort food and nostalgic atmosphere, ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...