MarketWatch polling suggests interest in Amazon’s super-sized Prime Day is muted. BofA analysts say the longer event suggests Amazon has more capacity to offer discounts, despite tariff fears.

Prime Video is one the company's most popular perks, offering access to both original shows and favorites, and for an additional fee you can add channel for certain specialty interests to your Prime Video subscription or buy movies and television shows. On Prime Day, there will be discounts on channel as well as buying videos and shows.