Amazon Haul is now rolling out in beta and available to U.S. customers when they next update their Amazon Shopping app. (Amazon Image) Amazon is launching

Amazon.com Inc. has launched an online storefront designed to compete with Temu, the low-cost shopping app that gained traction with shoppers who trade longer shipping times for rock-bottom prices.

Amazon Haul is Amazon's answer to Temu and Shein, offering ultra-cheap products that take a little longer to ship.

Amazon launched its discount webstore to take on Temu and Shein. Called "Amazon Haul," the storefront is accessible through the company's mobile app, and it promises "crazy low prices" on a plethora of goods.

Amazon has launched its own discount storefront to compete with the likes of Temu and Shein. “Haul” is currently in beta on mobile and available to some in the US. The marketplace sells discounted items directly from China, just like its competitors.

If customers take to Haul, the new storefront could put Amazon in a favorable position in a seemingly crowded market. Both the US and EU have set their regulatory sights on Temu. It happens to all of us.

Amazon has rolled out its answer to the discounted, low-cost storefronts of Temu and Shein. The Amazon Haul store, currently available on the mobile app or mobile web browser exclusively, offers similar mass-produced,