PARIS — Angel, the blockbuster women's fragrance from Mugler, turns 30 this year and to kick off celebrations it will get a new campaign. Sandrine Groslier, president of Mugler Fashion and Fragrance ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. In 1992, Thierry Mugler upended the fragrance world with the ...

On a rainy November night last fall, the Brooklyn Museum celebrated the American opening of “Thierry Mugler: Couturissime,” the first retrospective to celebrate the idiosyncratic world of the late ...

Forget about thinking outside the box. How about outside the entire solar system? That’s pretty much what Thierry Mugler did some 21 years ago when it dreamt up Angel, a blue fragrance that smells a ...

Thierry first launched his perfume collection in 1992 and it has been his main focus. His first majorly known fragrance was Angel. He then jumped off of that and launched Alien in 2005. His scents can ...

Every once in a while someone will venture far enough into my personal space that they are able to smell my perfume and either note the scent, compliment and leave it at that, or pry further and deign ...

PARIS — Thierry Mugler’s Angel is being reincarnated in a new ad. The Groupe Clarins-owned brand will introduce the campaign —its fourth ad campaign for the top-selling, 11-year-old fragrance — this ...