Apple said today that it might be "forced" to disable a key anti-ad tracking feature in the European Union, reports DPA International. "Intense lobbying efforts in Germany, Italy and other countries ...

German publishers hope that Apple will be hit with fines and forced to change App Tracking Transparency rules after an antitrust investigation. The feature allegedly favors Apple's apps.

App Tracking Transparency requires an app to ask permission before linking data collected inside it with data collected by other companies’ apps or websites, for advertising or for sharing with data ...

Italy's Competition Authority (AGCM) has imposed a €98.6 million ($116 million) fine on Apple over its App Tracking Transparency feature. Since the release of iOS 14.5 in April 2021, Apple has ...

A lawsuit claims the policy was stricter on third-party developers than Apple itself.

Following legal disputes in Europe, Apple has now threatened to pull out its App Tracking Transparency feature from the region, as it's facing legal battles in Germany, Italy, and other countries, ...

Apple is changing its App Tracking Transparency prompts in parts of Europe after competition regulators said the system favored Apple over third-party apps, giving developers more flexibility over how ...

Apple has been fined $162M by France’s competition regulator for the way App Tracking Transparency is implemented, stating that this is an abuse of the company’s powers. This bizarre ruling follows a ...

The new prompt includes an optional “Additional Information” button. The alternative prompt will be mandatory in Germany, France, Italy, Poland and Romania. EU users can be reprompted for tracking ...