Ten years ago, Apple announced its first smartwatch. A decade later to the day, the company debuted the Apple Watch Series 10, the latest iteration of the wearable line. In the time between, what users expect from their wrist-worn wearables has radically shifted.

E very year, it seems like Apple is becoming more and more of a health company. I felt that at the Apple Keynote in California last week, where executives revealed a new lineup of

The embiggening of the Apple Watch is nothing new. The original Apple Watch measured 38mm and 42mm. The Series 4 bumped that up to 40mm and 44mm. The Series 7 made it 41mm and 45mm. Today, the Series 10 measures 42mm and 46mm. Normally, I rail against the trend toward larger watches, but the Series 10’s display is worth every millimeter.

There are also a couple of new customization options and the advent of Live Activities on Apple Watch for the first time. Despite the lack of Apple Intelligence, the new AI features coming to iPhone, iPad, and Mac, watchOS 11 is a fairly decent update.

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It's possible that the Series 10 still has the hardware for blood oxygen monitoring and that the feature is disabled in software. Apple Watch models like the Series 8 and older and newer models sold outside of the United States aren't affected.

The new Apple Watch Series 10 is out. It has a subtly new design and cool new features. Should you choose this or the gorgeous new black Apple Watch Ultra 2? Read on.