We published four surveys that examined the impacts AI was having on the industry and how to drive business through growth.

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...