MGH, a Baltimore-based marketing communications agency, announced Tuesday it has been appointed the media buying agency of record for Hendrick Automotive Group. MGH was selected after an extensive and ...

Sonic Automotive Inc.'s fast-growing used vehicle unit EchoPark Automotive has named VaynerMedia as its first agency of record, following a pitch process that began in March. EchoPark, which launched ...

Digital agency Dept, German strategic agency Ketchum and Accenture Interactive’s comms house Kolle Rebbe have formed an alliance to serve their new joint client, Smart Europe. The new enterprise, ...

For a ninth year, MediaPost is naming its picks for top automotive marketers and agencies. There was a large array of choices, and a panel of industry observers, experts and marketers had the arduous ...

If there is a forbidden word around the quaint, seaside offices of ad agency Innocean's Huntington Beach, Calif., headquarters, it's "in-house." "We don't use the term here," said COO Jim Sanfilippo, ...

Solutions that harness technology to strengthen customer relationships become essential in maintaining customer connections weakened by the new model. COPENHAGEN ...