PANAMA CITY, Fla. (WJHG/WECP) - With the convenience of online shopping, it may look a little different, but the sales of Black Friday bring people out once again. NewsChannel 7′s Austin Maida reports the ins and outs of the early morning from Panama City and finds that there is simply nothing like a little in-person retail therapy.

Let the Black Friday deals begin. Academy Sports in Panama City opened its doors early to give people a head start on their holiday shopping. While it’s projected that millions will opt out of in-person shopping this year and instead stick to online sales,

After a post-Thanksgiving slumber, alarm clocks were set so shoppers in Panama City could get an early start on Black Friday deals.