Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

As of 2025, LinkedIn had over 1.1 billion active users, making it an ideal platform for brands to gain visibility, connect ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

Define your organisation’s competitive edge in an AI-driven market. See how established firms defend, rebuild, and compound their market advantage; leave with an actionable, expert-assessed strategy.

In the insurance industry, standing out is no longer just about having the best products. It involves a meticulous understanding of the market, continuous refinement of internal processes and ...

Even when you come up with a new project idea, market research alone can take two weeks. You cannot present it at a planning meeting without covering everything: competitor moves, user feedback, and ...

Strategic management is the systematic formulation and execution of objectives and initiatives to secure a firm’s long-term position within a competitive environment. It integrates analysis of ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...