Explore three takeaways from Finding Balance on the Marketing Tightrope, the first in the Marketing at the Leading Edge series that was held on January 24th. “Consumer journeys are not new,” said ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. When it comes to customer experience (CX), a term you often hear ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Over the past decade, the way consumers discover and engage with products has undergone a radical shift. Social media isn’t just a place for entertainment anymore—it’s where discovery, validation, and ...

The customer journey mapping software market demonstrated strong growth momentum with a valuation of USD 1.2 billion in 2024, reflecting rising enterprise investments in customer experience ...

Answer: Mapping is an important tool for marketers to understand how customers interact with their brand. Consumer Journey Mapping is an important tool for marketers to understand how customers ...

Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving customer attention journey, and how brands can stand out amongst the ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

The ways consumers discover products and develop loyalty to a brand has changed dramatically. A customer may see an ad for sunglasses served to them on social media, hear about it from a friend and do ...

Phil Goldstein is a former web editor of the CDW family of tech magazines and a veteran technology journalist. He lives in Washington, D.C., with his wife and their animals: a dog named Brenna and two ...

It’s hard to believe, but it wasn’t that long ago when retailers relied on very different ways to create awareness for their potential customers. Remember flyers in the Sunday paper? Catalogs mailed ...

In the 2022 Digital-First Customer Experience Report, NICE asked consumers and senior decision-makers what they believe is working in digital-first customer journeys. Unsurprisingly, the report ...