Marketing and sales people appear likely to become far more productive thanks to artificial intelligence, especially the generative AI typified by ChatGPT. In a surprising paradox, better sales and ...

Direct marketing refers to promoting a product or service straight from the seller to the consumer, without intermediary advertising such as television commercials, radio ads, or public displays. This ...

My first job out of college was with the Hyster Lift Truck Company. I started out in the plant working in production control to learn the manufacturing business. I was promoted to a job in the new ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

In a consumer ecosystem that increasingly favors wellness, making nutritious food choices should be as effortless as possible, according to Kind Snacks Global CMO Kelly Solomon. That’s why the ...

Industry watchers have for years predicted the arrival of a digital convergence of sorts between medical and consumer marketing. Judging by findings in this year’s MM+M/Swoop Healthcare Marketers ...

As a relatively new role in pharma — and one that not all pharma companies have — chief marketing officers (CMOs) are tasked with raising the profile of marketing within their companies and driving ...