Direct marketing refers to promoting a product or service straight from the seller to the consumer, without intermediary advertising such as television commercials, radio ads, or public displays. This ...

My first job out of college was with the Hyster Lift Truck Company. I started out in the plant working in production control to learn the manufacturing business. I was promoted to a job in the new ...

Marketing and sales people appear likely to become far more productive thanks to artificial intelligence, especially the generative AI typified by ChatGPT. In a surprising paradox, better sales and ...

SAN FRANCISCO--(BUSINESS WIRE)--Stackla, the world’s smartest visual content engine, today released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital ...

Organizational buyers purchase products and services for businesses, government departments or nonprofit organizations. Consumers buy for their personal use. The different buying motives and processes ...

Business-to-consumer marketing will face multiple challenges in 2026, such as price hikes, artificial intelligence-driven privacy breaches and a decline in measurement confidence, according to a ...

Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with ...