Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Consistent, quality communications are essential if you want to see results. The easier your marketing automation platform is ...

Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Mailchimp is one of the OGs of email marketing automation. Its user-friendly interface, free-forever plan, and full range of features have made it a must-have in every marketer's toolkit. The company ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...