NEW YORK--(BUSINESS WIRE)--Purposely.ai today announced the results of an AI-backed, creative analytics pilot yielding notable improvements in Facebook advertising performance. Purposely.ai’s ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...