Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual identity ...

The juice and smoothie brand wants to place more focus on the products that it produces, which is something it has been working on over the last 2-3 years, according to Innocent’s brand activation ...

Peter Weedfald is the Senior Vice President of Sales and Marketing for SHARP Home Appliances and author of Green Reign Leadership. There are and continue to be a multitude of excellent articles, ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Opinions expressed by Entrepreneur contributors are their own. If you were to tell your grandparents you’re an aspiring graphic designer or website designer, they may think you’re crazy. While that ...

Microsoft, a company always marked by bizarre and haphazard marketing, appears to be attempting a turnaround: Today, the appointed Gayle Troberman, a long-time marketing director at the company, to ...