This is the next phase of digital marketing: aligned, adaptive and built for how consumers actually search, engage and buy. Your current digital marketing strategy won't hold up in 2026. Here's the ...

Learn how to create an effective CRM strategy in 8 easy steps to boost customer relationships, streamline processes, and drive growth. Customer relationship management is vital for any business ...

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More Artificial intelligence (AI) features have been added to business ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Pinfold joins BBDO Proximity from Orbitz Worldwide London, where she led digital CRM strategy and insights for the UK and Europe whilst working closely with HQ in Chicago. Pinfold brings an integrated ...

Customer satisfaction and loyalty are at the core of most customer-centric organizations' business goals because a satisfied and loyal customer means increased sales, referrals and profit margin.

Let’s get one thing straight: if you still think CRM is just a marketing tool, you’re playing checkers while your competitors are playing 4D chess. In the MENAT region, where digital adoption is ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...

If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...