As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results. If you’re reading this, then chances are you’re aware of the ...

Hypergrowth startups are not just buying ads more efficiently, they are rebuilding the logic of digital marketing from the ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

As we begin 2023, I can confidently say that digital marketing is now just “marketing.” This blurs the lines between funnel objectives and channel selection, increases the ever-growing need for a ...

As Kenya cracks down on unsolicited marketing, businesses must choose between risky shortcuts and privacy-first trust ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...