Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Cali Tran has climbed to the top rung at direct-mail ...

Money Mailer, one of the leaders in the direct mail coupon space, is now entering mobile as it launches the new Money Mailer Direct Marketing division. The company has partnered with mobile coupon ...

After years of using six direct-mail coupon drops per year to drive customers in when a new product or limited-time offer was introduced, El Pollo Loco this year increased the number of coupon ...

The United States Postal Service is letting marketers place SMS calls-to-action, mobile bar codes and digital watermarks on direct mail in an upcoming campaign that will give businesses a two percent ...

Background Despite marketing prohibitions, tobacco company marketing expenditures in the USA have continued to grow with tobacco companies shifting focus towards point-of-sale-marketing and direct ...