If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

L.O.L. Surprise! Fairies Tots o L.O.L. Surprise! introduces a fairy theme for the first time ever, along with an all-new play pattern to customize and make your own fairy wings for your dolls.

Toy whiz Isaac Larian tapped into the unboxing phenomenon that’s sweeping YouTube with the hottest new craze in the collectible doll world with L.O.L. Little Outrageous Little Surprise Dolls ...

Isaac Larian, the founder and CEO of toymaker MGA Entertainment, is an insomniac. Fortunately for him, that inability to sleep forced him to get up out of bed one night—a move that ended up being ...

Isaac Larian, the founder of toy company MGA Entertainment which is responsible for both Bratz and L.O.L Surprise! dolls, called Black artist Amina Mucciolo a "disgrace to Black Lives Matter." He was ...

Eight-year-old Sela Anderson just started collecting this year's hottest toy, L.O.L. Surprise! dolls, but she's already hooked and can't wait to get more. “You never know what's going to be in there.

MGA Entertainment, the company that makes L.O.L Surprise! dolls, is finally responding to a rash of viral videos that swept through the internet this week demonstrating how some of its dolls change ...

One week after a Trolls doll was pulled off store shelves after complaints that a button on its bottom could promote child abuse, L.O.L. Surprise Dolls have come under fire for what happens when you ...