Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

The combined bridal market segments are a $48 billion industry in the United States, according to research conducted by IBISWorld whose findings were released in October 2011. The company estimates ...

There’s little doubt that Artificial Intelligence (AI) is driving the decisive strategic elements in multiple industries, and algorithms are sitting at the core of every business model and in the ...

Sika lifted its midterm earnings targets on the back of a new business strategy and what it called a strong market position. The Swiss chemical company and car-industry supplier on Tuesday raised its ...