In this op-ed Teen Vogue's Style Director Alyssa Hardy explores why the use of AI fashion models is getting a mixed reaction in the industry. Just in case unrealistic beauty standards weren’t ...

H&M will soon be seeing double. The Swedish retailer has partnered with third-party artificial intelligence provider Uncut to create digital replicas of 30 real-life models, as first reported by the ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

H&M’s decision to use digital clones of real models in ads and social media posts is creating waves in the fashion and comms industries. The Swedish retail giant has highlighted its ethical safeguards ...