Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Vertical advertising appeals to people in a specific industry. Horizontal advertising is not limited to a single industry, but targets people in numerous industries and sometimes the general public.

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Opinions expressed by Entrepreneur contributors are their own. When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really ...

Advertising on mobile devices has been an uphill battle. Display ads on desktop experienced some success, so, as is human nature, ad developers stuck to what they knew and created the pervasive mobile ...