The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client.

In today’s era of postmodern business, leads can no longer be stored in a Rolodex and scored on a calculator. Marketers can’t track leads while simultaneously pioneering flawless product campaigns.

Leads are what propel internet marketing. Since most sales these days take place on the internet, it makes sense that today's huckstering must also be done online. A lead is nothing more than a first ...