Each Hot Wheels id vehicle embedded with an NFC chip has a unique digital identity that can be recorded on the owner’s tablet or smart phone via a new app, like digitally registering your little ...

The Hot Wheels die-cast toy cars you grew up racing, collecting and crashing over jumps were great fun, but they just sat there. Now, 51 years after the first Hot Wheels debuted, Mattel is introducing ...

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart Track and ...

For stats-obsessed kids, last year's release of Hot Wheels ID was a godsend. The NFC-based system let you scan your cars into the app to keep tabs on how fast and how far the cars in your collection ...

Hot Wheels has become a go-to toy car brand for over 50 years, but this month its miniature rides are getting a digital makeover. The company announced Hot Wheels id last week, ushering in a physical ...

Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen remote control vehicles, augmented reality racing and even cars ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

I can't say for sure – because nobody knows for sure – but I'm calling it right now: Hot Wheels ID just stole Christmas. Using a bit of the magic summoned by the Apple x Anki Overdrive remote control ...

Hot Wheels made me into the car enthusiast I am. As a kid, I'd line up all of my cars in parking lots, organized by color. I'd launch them down my house's hallway and record which traveled the ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Hot Wheels id is a new smart car and track system from Mattel that combines ...