App and file launcher, search helper, and all-round work of genius Alfred has all sorts of tricks up its sleeves. One of those is a clever built-in text snippets manager. I wouldn’t blame you for ...

One of the most common woes for anyone with a business is “lack of traffic” to their website or blog. In today’s hyper digital age, it is almost suicidal if a business does not have a good online ...

Over 50% of Google searches are zero-click. Learn how to optimize your content for featured snippets, PAA, and rich results ...

Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. The featured snippet is still one of the SERPs’ most ...

I recently received a question from a reader asking about the way search engines were using microformats and other forms of structured markup. Today, I am going to address that topic from the ...

SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself. One factor that is having an unprecedented effect ...

A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included. This post will give you a brief idea on how ...

If you've read any 2018 SEO-trend articles, you know that voice search is the wave of the future. Though it may not completely eradicate screen-based searches, it will change the way users interact ...