The folks at Lego are keen on dominating the world, but they're very clever in the way they go about it. On Sunday night, TV viewers in the UK were gripped by a show of maximum import. It's called ...

Lego used to think that girls just like pink. The Harvard Business Review put this down to the company's management team, which largely consisted of people known as men. Suddenly, though, Lego seems ...

Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different ...

A knight in shining armor needs to cross a wide river. This is the premise of Lego’s newest ad, presenting a seemingly simple task that slowly but surely becomes increasingly difficult. Turns out ...

Remember the stereotype-busting, heartwarming 1981 Lego ad featuring an adorable Lego-loving (gasp!) little girl? Well, her name is Rachel Giordano and she’s all grown up,working as a naturopathic ...

There was a time when Legos were simply bricks — non-gendered bricks — without any cultural stereotypes restricting their usage. This Lego is perfectly encapsulated by the inspiring 1980s ad that went ...

The Lego Movie may go down as the greatest piece of advertising of this century. It’s an hour and 41 minutes of nothing but product shots, using creative storytelling to forge a bond with current and ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...

Chevrolet took to the opening of the 2017 North American International Auto Show's public days to show off its latest creation: a life-size Lego Batmobile. As cool as it is, there's a method to ...

Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different ...