Mattel, the leading toy and family entertainment company behind brands including Barbie, Monster High and Hot Wheels, has ...
Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...
Mattel CEO Ynon Kreiz is hopeful the toy industry defies economic pressures during the key holiday shopping season.
Mattel Adventure Park's Hot Wheels roller coasters will make riders feel like they're inside the classic toys.
A new set of Hot Wheels Premium collectibles is coming up, and it's a rather diverse mix of vehicles, to say the least.
Hot Wheels has partnered up with a company called MSCHF to celebrate the sheer, unadulterated crapness of first cars with ...
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