Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

With each new subwoofer review published, we are now typically uploading an Excel spreadsheet of all subwoofers tested to that point. This can be seen on the main page of this article and any recent ...

Digital marketing and analytics leaders within pharmaceutical companies and advertising agencies are increasingly frustrated with the lack of visibility into what makes up campaign performance ...

Google is rolling out a suite of updates aimed at giving marketers sharper insight into what works, and why, across campaigns and platforms, as announced today at Google Marketing Live 2025. Why it ...

Data recorders have a long history and continue to advance, to keep pace with the applications of today. Data recording instruments have a history that dates back to the 1800s, when Charles Babbage ...

In our earlier article 2 we explained that thermocouples generate a voltage/charge (V OUT) and do not require any voltage or current excitation. Readers familiar with the technology can jump to the ...