In short, a company vision is knowing what the business aims to achieve. It is basically the answer to the company's “why” or the reason a company exists. The mission is then the “how”—the method, or ...

Whether you already have your own company, are about to start one or are helping someone else start theirs, the question of vision, mission, strategy and values is bound to come up. Those with ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

Understanding these key components will assist you in articulating your organisation’s big picture purpose, activities and end goals. Vision is the highest-level purpose of the organisation. It ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...