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A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

The Toyota Land Cruiser has a long history of heavy-duty pickup truck variants, and we’re hoping this latest concept might ...

Japanese carmaker Toyota announced the arrival of the Recreation Open eXperience (ROX) Land Cruiser-based open-air vehicle at ...

“Using Land Cruiser 250 as a base, we modified the body ... Up front, the distinctive front fascia of the new Land Cruiser stays intact. Toyota added high-lift custom fabricated front bumpers ...

The modified ROX Concept expands the functionality of the standard Land Cruiser 250 to create ... in an entirely new way,” said Mike Tripp, group vice president, Toyota Division Marketing ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

The ol’ Land Cruiser built its reputation as a high-end, off-road-focused full-size SUV that sat next to the three-row ...

The team started with the all-new 2024 Land Cruiser and then reinvented and fabricated more than half of it to get the new ...

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

The new powertrain brings a big improvement in fuel economy, not that the old Land Cruiser set a very high bar. But going from an EPA-estimated 13/17/14 mpg city/highway/combined to 22/25/23 mpg is ...